# Track the questions your buyers ask, and read every answer.

> Add, suggest, pause and run prompts in Virent Prompt Monitoring, read each AI answer with its sources, compare answers over time and find content gaps.

Canonical: https://virent.app/docs/visibility/prompts
Last updated: 2026-10-19

Prompts are the questions Virent asks AI engines every day for your brand. Each answer is kept in full, with the brands it names and the sources it cites.

## Write good prompts

A prompt is worth tracking when a buyer could ask it before choosing a product like yours. Good prompts read like real questions:

| Intent | Example |
| --- | --- |
| Best tools | What is the best invoicing software for freelancers? |
| Comparison | Is Brand A or Brand B better for small agencies? |
| Alternatives | What are good alternatives to Brand A? |
| Use case | How can a freelancer send invoices in several currencies? |
| Category | Which invoicing tools support recurring billing? |

Avoid your brand name in most prompts: a question that names you will mention you. Track a few branded prompts separately if you want to see what assistants say about you.

## Add prompts

Open **Prompt Monitoring**:

- **Add prompt** to write one.
- **Suggest prompts** to get prompts drafted from your brand profile, competitors and current prompts. Review and edit each before tracking it.

Your plan sets how many prompts you can track (shown as "N of M tracked prompts"). If you have more than your plan includes, for example after a downgrade, every prompt keeps running but you can't add new ones until you upgrade or pause some.

## Manage a prompt

Open a prompt to see its mention rate, share of voice, position, the brands it mentions and the sources cited for it. From there:

### Run this prompt

Get one fresh answer now from the prompt's default model instead of waiting for the daily run. Costs one AI credit.
### Pause monitoring

Stop daily runs and keep the prompt's history. Paused prompts don't count toward your tracked-prompt limit. **Resume monitoring** starts them again.
### Delete prompt

Remove the prompt from monitoring.

## Read an answer

Open any answer from the prompt × model table:

| Section | What it shows |
| --- | --- |
| Run status | Completed, Collection in progress, Collection failed or Collection cancelled. A run without a completed answer is never counted as "not mentioned". |
| Brands in this answer | Your brand and competitors the answer names, in order when there is one |
| Full answer | The complete text |
| Answer changes | A comparison with an earlier answer from the same model and collection method |
| Retrieved sources | The pages the engine had available, and which ones it cited |
| Search queries | The searches behind the answer, when the engine reports them |
| Collection context | Method, provider, model, search mode and how URLs were normalized |
| Answer quality | Signals that the answer may be incomplete or unreliable |

Compare answers only within the same model and method. A change in model or method is a different measurement, not a change in what the assistant thinks.

## Content gaps

**Content Gaps** lists the questions where answers mention competitors and not you, and keywords competitors share that you don't cover. Use it to decide which page to write or improve next. With [Content Agent](/docs/content-agent/overview) enabled, gaps appear as Content Agent opportunities instead.

## Troubleshooting

### A prompt has no answers

New prompts run in the next daily run, from 06:00 UTC. Use **Run this prompt** to check sooner.
### My brand is never mentioned

Check the brand's other names in **Settings → Brand**: the answer may use a name Virent doesn't know yet. New names apply to new answers only.
### An answer changed overnight

Open both answers and compare their sources, provider and model. Day-to-day variation is normal; act on trends.
### I can't add prompts

You are at your plan's tracked-prompt limit. Pause monitoring on prompts you no longer need, or change plan.