# Know where your brand appears, and what the answer cites. > Track brand mentions, observable position, citations and competitive share of voice across repeatable prompts and selected AI providers. Canonical: https://virent.app/visibility Last updated: 2026-07-29 Track mentions, citations, and share of voice across the prompts and AI providers you choose to monitor. ## Make brand presence comparable over time. - **How often does the brand appear in the monitored answer set?** Answered in Visibility / Mentions: The share of monitored answers that mention the brand, for a defined set of prompts, providers and period. - **Which URLs and domains are cited, and which competitors appear beside you?** Answered in Visibility / Citations: Citations from monitored answers, with the brands that appear in the same answers. - **How does share of voice vary by provider, topic, region, or language?** Answered in Visibility / Share of voice: Share of voice split by the segments you monitor. - **Does Google's AI Overview cite you, or do you only rank below it?** Answered in Visibility / AI Overview vs organic: For each tracked prompt in Google: whether the AI Overview cites you, and where you rank in the organic results of the same search. - **Which of your pages do AI answers cite, and do AI crawlers still read them?** Answered in Visibility / Cited pages: Your own pages, with how often monitored answers cite them, when AI crawlers last fetched them and the visits AI assistants sent. - **Did visibility move after a content or technical change?** Answered in Visibility / Trends: Visibility for the same scope before and after a dated change. Movement is an association, not proof of cause. ## Open any score to the answer behind it. Share of voice is a way in. The prompt, answer, mentions, and citations stay attached. ## Measurement model ### Topics and prompt groups Monitor durable market questions rather than a loose list of prompts. A topic is an intent cluster; prompts are the repeatable measurements inside it. ### Providers and models Select the providers relevant to your audience. Results always carry their provider and model context, because answer behavior differs across systems. ### Mentions and observable position Position is used only when the answer provides a meaningful ordering. Virent does not manufacture ranking from unordered prose. ### Citations and sources Cited URLs and domains are preserved with the answer, showing gained, lost, and recurring sources between comparable runs. ### Competitive share of voice Compare the confirmed brand and competitor set inside the selected scope. Share of voice is not market share. ## Workflow 1. **Define a stable scope**: Confirm the brand, competitors, topics, prompt groups, providers, regions, and languages that matter to the decision. 2. **Establish a baseline**: Run the same prompt set and review the evidence before treating the first score as a benchmark. 3. **Monitor meaningful changes**: Watch mention, position, citation, and competitor movement. Compare compatible runs rather than mixing scopes. 4. **Diagnose the gap**: Use crawler activity, page evidence, and competitor sources to form a specific hypothesis. 5. **Validate after the work**: Run the same measurement again and compare the answer and source evidence. ## Connected product evidence ### Prompt Monitoring Supplies the repeatable run history that makes a visibility trend explainable. [Explore Prompt Monitoring](https://virent.app/prompts) ### AI Crawler Analytics Separates pages machines rarely request from pages requested but never selected as sources. [Explore AI Crawler Analytics](https://virent.app/bots) ### Analytics Shows observable referral sessions and goals, without turning every visibility change into an attributed outcome. [Explore Analytics](https://virent.app/analytics) ## For teams - [Content Agent](https://virent.app/content-agent): Use source and answer changes to prioritize editorial investigation. - [AI Crawler Analytics](https://virent.app/bots): Compare machine access, visibility, and citation evidence. - [Analytics](https://virent.app/analytics): Monitor brand presence and the outcomes you can observe. ## Frequently asked questions ### Is the Virent visibility score universal? No. It summarizes the configured prompt, provider, model, competitor, region, language, and time scope, and the interface keeps that scope visible. ### Does a mention count as a citation? No. A mention is brand presence in an answer. A citation is a source reference attached to that answer. Virent measures them separately. ### Can Virent guarantee that a provider will keep citing a page? No. External providers control crawling, indexing, retrieval, source selection, and answer generation. Virent measures observed results and changes. ### Do we need to install code? No. Visibility monitoring can begin with a website and a defined scope. Add browser or server telemetry when you need on-site outcomes or crawler evidence.