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People and AI crawlers on your site, in one view.

Last reviewed 2026-10-19

Analytics puts human traffic and AI crawler activity side by side, so you can see which pages AI crawlers read and which pages people visit, from AI assistants and everywhere else.

What you need#

Analytics needs a website and at least one collection path:

PathInstallWhat it adds
Human AnalyticsBrowser script or SDK, publishable keyPageviews, visitors, sessions, sources, AI referrals, events, goals, funnels
AI Crawler AnalyticsServer, edge or log integration, server secretAI crawler requests, crawled pages, response status, crawl rules

The connection control in the header shows one combined state for both paths; it reads as connected only when both receive events. Connect analytics opens the install dialog; Health unknown means the status check failed, not that the install is missing.

The Analytics page#

Key numbers#

Pageviews, visitors, AI crawler requests and conversions for the selected range.

People and AI crawlers#

One chart with human traffic and crawler requests over time, so a change in one can be read against the other.

Pages#

Two tables side by side: Visitors (views and visitors per page) and AI crawlers (providers and requests per page). Select a page for its browser activity or its AI crawler requests.

Sources#

Referrers, UTM campaigns and AI referrals: visits that arrive from ChatGPT, Claude, Perplexity, Gemini, Copilot and other assistants.

Audience#

Countries, devices, browsers and operating systems.

Conversions#

Goals and funnels you define. See Human Analytics.

Data health and crawler diagnostics#

Crawler health, response status, robots and crawl rules, pages with errors or blocks, and recent crawler requests.

Website and dates#

  • Website: switch between the websites in the workspace.
  • Date range: last 7, 30 (default), 60 or 90 days, or a custom range. The range lives in the URL, so a link shows the same view.
  • Timezone: each website has its own; days and charts follow it. Change it under data health.

A range that ends in the future is marked incomplete.

Usage and limits#

Your plan includes a monthly number of human events and AI crawler visits. Only AI crawler visits are stored and metered; other bots are dropped when they arrive.

Going over never drops data:

  1. Near the limit

    A notice warns you before you reach it.

  2. Over for one month

    Data is still collected and dashboards stay open.

  3. Over two months in a row

    Data is still collected, and dashboards are limited until you upgrade.

See Plans and billing for each plan's limits.