AI discovery attribution
Know what AI drove, not just what it mentioned.
Combine answer visibility, cited sources, referral context, sessions, and goals into an attribution view with honest boundaries.
Direct evidence first. Inference labeled. Unknowns preserved.
Capture
Collect both sides of discovery
Measure the external answer environment and the on-site visitor journey without collapsing them into one metric.
- Prompt, mention, and citation evidence
- AI referral and landing-page context
- Events and conversion goals
Connect
Build defensible paths
Connect directly observable referrals to downstream behavior and use visibility trends as supporting context.
- Session-to-goal paths
- Campaign and page comparisons
- Clear direct versus inferred labels
Decide
Invest where the full story is strongest
Prioritize sources, topics, and landing pages that show both discovery momentum and meaningful visitor outcomes.
- Outcome-weighted opportunities
- Channel reporting without double counting
- Repeatable impact reviews
Early access