Content optimization
Fix pages that get crawled but do not get cited.
Use crawl, answer, citation, and competitor evidence to improve the pages with the clearest opportunity.
Optimization starts with a specific visibility failure.
Diagnose
Find the actual failure mode
Separate access, coverage, source preference, and answer-fit problems before changing content.
- Crawl and status evidence
- Prompt and citation gaps
- Competitor source comparisons
Prioritize
Choose work with observable upside
Rank changes by topic importance, current machine attention, competitor strength, and visitor outcomes.
- Page-level opportunity queues
- Structure and entity recommendations
- Internal-link and source gaps
Validate
Re-run the same evidence set
Compare answers and citations after publishing so the team learns which changes moved the result.
- Before-and-after prompt runs
- Citation recovery
- Downstream engagement trends
Early access